What does a “general partner” mean in practice: SIXTOL’s concrete support for the 2026 drifting seas

When people hear “general partner”, they often imagine a logo on a poster and a few banners around the track. In the case of the SIXTOL × DRIFT Corporation partnership, the meaning is much more concrete. A general partner is the one who helps build the events, improve them and move them forward – and that is exactly what we aim to do. In the 2026 season, SIXTOL brings support that will show not only in brand visibility, but above all in how drifting events will be experienced on site – for spectators as well as drifters.

1) Spectator comfort: large tent facilities and hundreds of loungers

At selected events such as Milovice, Nisa Liberec or Most/Cheb, we will bring significantly expanded facilities for fans:

• more than 200 meters of tents for covered zones and better comfort in any weather,
• over 500 loungers so spectators can enjoy the program more comfortably and with greater ease.

The goal is to create an environment where you can spend the whole day without compromises – whether the sun is blazing or a shower comes through.

2) Facilities for drifters: paddock tents, public tents and solutions for hot days

Drifting is an extreme load on both machines and people. That’s why the support will also target teams and drivers directly:

• paddock tents for drifters (service and team facilities),
• public tents for natural community connection and more comfortable operation on site,
• for hot summer days we are preparing powerful cooling units to help address overheating – whether it concerns the drivers or their cars and overheated engines.

Summer comfort will also include golf umbrellas, for example at events such as Milovice, where they can significantly improve comfort in spectator zones.

3) Marketing and communication: more content, more visibility, more experiences

General partnership is also about making the league better known – and giving fans a reason to follow what’s happening beyond race day. That’s why we are expanding communication support with:

• new marketing materials and regular SIXTOL DRIFT News content,
• autograph sessions at the end of all events – as a joint close to the day and a chance for fans to meet the drivers,
• stronger billboard support,
• reinforced communication via social media (race info, behind-the-scenes, photos, videos, highlights).

A partnership you can see on site

Being the general partner means one thing to us: investing in things that have an immediate impact. Comfort, facilities, better organization and stronger communication – these are the areas that can move drifting events to a higher level.

The 2026 season will be about an experience that starts even before the first run – and ends only after the last autograph at the signing session.